Allison Shields' Portfolio

Restoration Hairline Seattle

My friend started a new scalp micropigmentation business called Restoration Hairline Seattle in early 2019. I built her website to help her get her new business off the ground. See the full website.…

For Microsoft Ignite 2018, I did the graphic design of the presentations the Windows Insider Program’s speakers used and I designed how-to videos for the program that we showed at our booth on the show floor.…

Windows Insider Article

To get my job as a writer for the Windows Insider Program at Microsoft, I did a writing test with an interview they’d already conducted with an Insider about one doctor’s mission to improve the pregnancy care of women in Nigeria. I built a simple webpage in WordPress so I…

Health Alliance Social Media

One of the biggest reasons I took the job at Health Alliance was the opportunity to run their social media. While they had a Facebook, Twitter, Pinterest, and LinkedIn before I got there, none of them were really being maintained. At most, Facebook and Twitter were getting a post a week. Customer…

Health Alliance Blog

When I arrived at Health Alliance, their blog was outdated and neglected. I updated it with a more modern theme and design, organized the content into clear pages, categories, and tags, and went through to rewrite every single post to make the content informative and bring it up to our web…

Health Alliance Main Website

When I arrived at Health Alliance, I developed our web content style, based on Yahoo! style, as a basis to build our brand’s voice. From there, I rebuilt our content across every single page of our websites with clear, straight-forward, and friendly language to make insurance and its confusing terms easier.…

Health Alliance Medicare and Medicaid Websites

Medicare Website Just as I did with the main website, I rebuilt our brand’s voice on top of our new web style across every single page of this site. I wanted clear, friendly, and easy to scan content for our older members. Organization, consistency, and strong calls to action were…

Health Alliance Pro

Health Alliance used to send partner communications (to providers, brokers, and employer groups who have our insurance) in many different ways. For example, providers had resource pages on our main website, Medicare website, Medicaid website, and they can create accounts on our login site, YourHealthAlliance.org, as a provider or office manager.…

Health Alliance Emails

Health Alliance started using Exact Target and then MailChimp to bring emails up to speed over my time there. I designed our emails’ initial aesthetic style and helped establish our responsive code base, and then I went on to customize the design and the code, as well as writing the…

Sports Illustrated Dan Patrick – November 7, 2011 Issue

I worked as a design intern at Sports Illustrated from the end of September through mid-December of 2011. After my first week at SI, I was given one page in particular that was mine to work on from start to finish in each week’s issue, Dan Patrick’s interview page. I…

Sports Illustrated Leading Off – October 10, 2011 Issue

This is October 10, 2011’s Leading Off, Sports Illustrated’s photo essay portion of the magazine, which I transferred to the iPad and Galaxy layouts. Normally, this would be a simple task, even though we always put more photos in the digital version than the print version. This week, however, was particularly challenging…

Sports Illustrated Faces in the Crowd – October 3 and October 17, 2011 Issues

Faces in the Crowd is a page that I helped out on pretty frequently as an intern at Sports Illustrated. For the October 3, 2011 issue, I designed this small graphic that was featured on the top of the page. For the October 17 issue, I designed the whole page across…

Sports Illustrated College Football Column – December 5, 2011 Issue

This story was laid out in print by another designer, and I reduced and laid it out across iPad and Galaxy for the December 5, 2011 issue of Sports Illustrated. This gives you an idea of how more difficult SI pages like columns and features get arranged differently across the…

Sports Illustrated College Basketball Column – November 28, 2011 Issue

I helped with the print design of this college basketball column from the November 28, 2011 issue of Sports Illustrated, and then I carried it across the iPad and Galaxy platforms. I also created the small clipart illustrations for camping, fine dining, boxing, and rowing in Adobe Illustrator. View the…

The Edgewater Medical Center: From Glory to Decay

This is a story I wrote for a journalism class in the Edgewater community of Chicago in 2010. The project profiles their now vacant medical center from its glory days to scandal, fraud, abandonment, and the movement to fix its current hazardous state. The Edgewater Medical Center: From Glory to…

Pulse Magazine and iPad App

Pulse Magazine This magazine cover and spread were a part of a class project to design our own magazine concept. I love music and music magazines, and used the opportunity to envision a magazine that used the tone of Rolling Stone’s articles containing music, entertainment, and news stories, with a less…

Voyager Magazine

This was a similar project done around the same time as Pulse for a different class. In groups, we created a magazine concept, gathered stories, and then wrote some original content for our publication. We decided to create a travel magazine where each issue was dedicated to a different city, site, or major…