Health Alliance Emails

Health Alliance started using Exact Target and then MailChimp to bring emails up to speed over my time there.

I designed our emails’ initial aesthetic style and helped establish our responsive code base, and then I went on to customize the design and the code, as well as writing the content, for all the emails we sent out of both tools. I tried to focus our emails on speed and creating a consistent product that looked good across email clients, and when I got the chance, I tried to make something beautiful, eye-catching, and interesting.

Our emails’ open rates under me averaged above 25%, well above industry standards for insurance companies.

This was one of the first emails that we sent out to get feedback from our members. I wrote it and designed it, and our survey emails are often still similar to this one.
From there, we've ramped up to include a variety of emails across both tools. With Health Alliance Pro, we've been able to build special content for our partners, like this email newsletter for our provider partners, which links back to the full articles on Pro.
Communications with our partners have been a huge part of our email expansion so far, and things like save the dates, invites, and reminders to specific events have become common. This particular invite was for a working lunch for our top brokers.
This invite is for a special CEO event where they go see a local University of Illinois football game together, and I got to have a lot of fun with the imagery on it.
Each year we hold a huge event for our brokers to bring them up to speed on our plans before sales season, and 2016's event had a political theme. This was the invite we sent to them for that.
The 2017 broker event will be hosted on Friday the 13th of October, so we have a vintage horror theme. For the event's save the date, I purposely built a feature image that would leave us open to lots of possibilities on the remaining designs. From there, I used the original tagline from The Blob's movie poster in red, and snuck in a Friday the 13th reference with the calendar link.
For the event's invite, I wanted a dramatic punch with the feature image, and then I used background images to really break the invite details up into sections by importance while keeping the creepy factor. I also chose to frame these emails in black, and then stick to a black, white, and grey palate with pops of red and green to give them a crisp, pop art horror vibe. We also built a simple landing page that this goes to so we could expand on important details without making our email too long.
Since launching our new emails, we've also started sending out a B2B series, with resources targeted to our groups for making the most of their insurance. We get to have some fun with these pieces, and this Hitchhiker's Guide to Self-Funding email let me sneak in a few fun references to the book, The Hitchhiker's Guide to the Galaxy. These emails link to a new For Your Business landing page that connects groups to resources, videos, our LinkedIn, and more.
We send out monthly e-columns from our community liaisons to our community partners. I designed these emails, I edit each e-column and update their code, I manage their subscription lists, and I send them out every month. This is Long View, the e-column for our Illinois and Iowa partners.
This is Vantage Point, the e-column for our Washington partners. I have a particularly heavy influence on the content of this e-column, which usually needs rewritten when it gets to me.
Health Alliance works with Rally, an online wellness tool, and we do a series of emails to drive enrollment and engagement with our state of Illinois members each year. This is an example of one of those sets, which I edited the text and design of, and then translated the final design into responsive code.