Allison Shields' Portfolio
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A Christmas present waiting to be unwrapped

Feedback Wrapped

In my role as a PM for Windows feedback, we still found regular ways to flex my design and content skills, including internal logos, templates, pitches, and projects like Feedback Wrapped. For this project, we took the opportunity of a slow holiday flighting season to mimic Spotify Wrapped’s trending design…

Mountainside of evergreens in Washington.

Emerald City Massage

A friend asked if I could help out with some website design concepts for her friend’s business, Emerald City Massage. I tried out Squarespace for the first time, thinking it would be a more accessible tool for the business owner long-term, and built out a full site structure, with full…

Designer sitting and working on notepad and laptop.

Windows Insider website redesign

The Windows Insider website was ready for a revamp, so I spearheaded building out initial strategy and designs to refocus the site on the core of the program, streamline content, processes, and tools, and refresh the look with improved UI/UX and Microsoft’s new, more accessible version of their web framework,…

Creating community and holiday cheer for WIP.

Windows Insider Social Media

Community was always a huge part of the Windows Insider Program, with social media often being a key surface for that. Not only did we put ourselves out there, putting our names and faces to the program across events and content, but as I took over our social media presence,…

Windows Insider Program Content

Originally the role I was hired on for the Windows Insider Program was specifically meant to focus on writing, which means that even as my role evolved into more of a content strategist and creator of all things content, writing was always a key part of my job. I wrote…

Windows Insider Events

Events quickly became a major part of my role with the Windows Insider Program. From designing all of our PowerPoint presentations, to videos that would run at our booth or show users demos, to fliers, stickers, and on the fly changes on the floor, my design and content skills never…

Pelagia attending a dinner for the winners of the GHC Award.

Meet the Insider using computer science to help fight food insecurity

Windows Insider article published on Mar 29, 2021 Pelagia Majoni is no stranger to hard work. After all, she’s the daughter of the one female mechanical engineer in Zimbabwe—innovating solutions is practically in her blood. Growing up in Harare, Zimbabwe, Pelagia often found herself drafting solutions to the electricity and…

Josh in a Hackathon shirt while joining us on Microsoft’s campus as a winner of the Microsoft Hackathon 2019 contest.

Meet the Insider and student taking his innovations to the next level

Windows Insider article published on Mar 1, 2021 When Josh Ndemenge enrolled in Dedan Kimathi University of Technology in Kenya to pursue electrical and electronics engineering (EEE) five years ago, he wasn’t necessarily interested in the wonders of technology outside of his major. But after seeing his peers building apps and discussing concepts, he…

Juleen laying and relaxing in the grass.

Meet the Insider sparking a technology movement in the Caribbean

Windows Insider article published on Dec 5, 2019 Juleen Kristina Gentles, one of the Windows Insider Program’s 2019 Grace Hopper Awardees, has big plans for the future of Jamaica and the Caribbean region. She dreams of helping the area develop a startup culture, improve agriculture through technology, and empower girls…

Daniela Ridel, Nana Aba Turkson, Jessie Micallef, Elizabeth Lin, Veronica Lewis, and Pelagia Majoni, past GHC award winners who attended this year's vGHC, smile for the camera.

Meet the Insiders learning how virtual events can drive diversity

Windows Insider article published on Dec 4, 2020 This year’s Grace Hopper Celebration (GHC) went virtual, and some of our past Grace Hopper Award winners attended and took us through how this year’s event is helping them look to the future of their own careers and the technology industry.Play Video…

Elizabeth poses with a sign that says, "This is what an engineer looks like."

Meet the Insider spending her summers teaching kids STEM

Windows Insider article published on Nov 20, 2020 For Elizabeth Lin, one of our 2018 Grace Hopper Award winners and a computer science student at the University of Washington, her passion for learning has evolved into a passion for teaching. Her STEM League Developer Program taught coding to over 300 children around…

Michael smiles in his Windows ugly sweater.

Meet the Insider designing your favorite new wallpaper

Windows Insider article published on Oct 9, 2020 Michael Gillett, a Windows Insider MVP from London, has always loved art and began fusing that with his passion for technology at a young age. As a teen, he moved on from drawing and painting to improving the design of website templates…

Nana smiles for the camera.

Meet the Insider using robotics to fight malaria

Windows Insider article published on Jun 29, 2020 Nana Aba Aprewa Turkson is a young woman of seemingly endless talents, and she’s using them to change the world. She’s a Windows Insider, winner of our 2019 Grace Hopper Award, and a student at Mount Holyoke College. She’s a computer scientist and coder, exploring…

Gomo looks out at the landscape around Durban.

Meet the Insider programming a brighter future

Windows Insider article published on Jun 24, 2020 Gomolemo (Gomo) Mohapi has built a life out of helping others. “My personal mission statement is to teach as many people as I can how to code. As long as you can read a bit of code, you have the edge over…

Vuyo working with students at WeThinkCode_.

Meet the Insider teaching coding as a diverse language

Windows Insider article published on Jun 11, 2020 Vuyo Mhlotshane leaned over a chess board across from her four-year-old son and asked him a question, “How many points is a queen?” “Five,” he answered, without missing a beat. What might otherwise seem like an ordinary exchange between mother and son…

Caleb Ndaka, the Windows Insider and founder of Kids Comp Camp

Meet the Insider bridging the technology gap for children in rural Africa

Windows Insider article published on May 12, 2020 Caleb Ndaka had never used a computer before he went to university in Nairobi, Kenya’s capital city, in his 20s. Growing up in a Kenyan village, computers had only shown up in movies or the stories neighbors told after a visit to a…

Sambhav Burtel, Windows Insider and Microsoft Student Partner.

Meet the Insider creating tech-based tutorials in one of Asia’s oldest cities

Windows Insider article published on Mar 17, 2020 While Kathmandu, the capital of Nepal, attracts students from the country’s 77 districts, it still lacks technology training materials in their native language of Nepali. Sambhav Bhurtel, is a Microsoft Student Partner who has experienced this problem first-hand and is making a difference…

Nonye, on the left, with her new mentor Muazma, on the right, smiling for the camera at GHC 2019.

Meet the Insiders looking to the future through mentorship

Windows Insider article published on Jan 24, 2020 Muazma Zahid, a senior data engineer for Microsoft’s Azure Global team, struggled to find a mentor who could help her grow when she graduated in 2006. “From a country like Pakistan, there’s not many role models, especially when I was graduating. Computer…

Ten women who won th3 2019 GHC Award pose together at the conference.

Meet the Insiders who won our 2019 Grace Hopper Award

Windows Insider article published on Oct 24, 2019 We held our second annual Grace Hopper Awards for Windows Insiders to join us at the Grace Hopper Conference in Orlando, Florida for a week of keynotes, sessions, and networking designed to help further women’s careers in tech. We’re excited to introduce…

Our winning Hackathon team showing off their TimberAI app prototype.

Meet the Insiders who did great things at the Microsoft Hackathon

Windows Insider article published on Aug 19, 2019 “This is a once in a lifetime opportunity,” says Windows Insider Stefan Malter as he attends the Microsoft global Hackathon—the largest private hackathon on the planet. A hackathon is a mishmash of two terms: hacking, or coming up with innovative new ways…

Woman using her cell phone

Windows Insider app prototype

In 2019, I was tasked with making a design prototype of an app or PWA that could be potentially unite all of Windows Insiders’ needs in one easy to use platform. I made both a mobile version, like for tablets and phones, and a desktop version, which would support more…

Cassandra smiling for the camera beside a Microsoft sign.

Meet the Insider using radical honesty, curiosity, and grit for a career in tech

Windows Insider article published on Apr 4, 2019 Cassandra Oduola recently landed a job offer from Microsoft’s Machine Learning group, another exciting step in her journey as an engineer. At the top of her field and with both a PhD in Computer Science and a BS in Physics under her…

Dan drawing on large tablet in a Microsoft store.

Meet the Insider helping artists build careers with technology

Windows Insider article published on Feb 28, 2019 Dan Flores made his first mark on Atlanta around 1995, when a friend suggested he show his art portfolio to a tattoo shop owner and see about getting a job. After serving in the U.S. Marines for four years, Dan had been dishwashing…

Restoration Hairline Seattle

Restoration Hairline Seattle

My friend started a new scalp micropigmentation business called Restoration Hairline Seattle in early 2019. I built her website to help her get her new business off the ground. Unfortunately, her business was impacted by COVID, so the website is no longer live, but this was a favorite project for…

Monica smiles at the camera.

Meet the Insider uniting art and computer science

Windows Insider article published on Jan 24, 2019 Mónica Ceisel, a Windows Insider who will graduate from the University of Wisconsin-Madison as a computer science major and art minor soon, loves finding a way to bring art and technology together. “We recently built a 3D, virtual reality game,” she said. “I…

A portrait of a BART passenger Hamilton made on his daily commute.

Meet the Insider practicing to make perfect art with digital inking

Windows Insider article published on Aug 10, 2018 Hamilton Cline has spent years drawing his fellow Bay Area Rapid Transit (BART) passengers on his morning commute. Hamilton, a computer programming teacher at the Academy of Art in San Francisco, has been drawing from a very young age. He started off…

Windows Writing Test Image

Windows Insider Initial Profile

To get my job as a writer for the Windows Insider Program at Microsoft, I did a writing test with an interview they’d already conducted with an Insider about one doctor’s mission to improve the pregnancy care of women in Nigeria. I built a simple webpage in WordPress so I…

Make Something

Health Alliance Social Media

One of the biggest reasons I took the job at Health Alliance was the opportunity to run their social media. While they had a Facebook, Twitter, Pinterest, and LinkedIn before I got there, none of them were really being maintained. At most, Facebook and Twitter were getting a post a week. Customer…

Healthy Choices

Health Alliance Blog

When I arrived at Health Alliance, their blog was outdated and neglected. I updated it with a more modern theme and design, organized the content into clear pages, categories, and tags, and went through to rewrite every single post to make the content informative and bring it up to our web…

Decision Making

Health Alliance Main Website

When I arrived at Health Alliance, I developed our web content style, based on Yahoo! style, as a basis to build our brand’s voice. From there, I rebuilt our content across every single page of our websites with clear, straight-forward, and friendly language to make insurance and its confusing terms easier.…

Planning for the Future

Health Alliance Medicare and Medicaid Websites

Medicare Website Just as I did with the main website, I rebuilt our brand’s voice on top of our new web style across every single page of this site. I wanted clear, friendly, and easy to scan content for our older members. Organization, consistency, and strong calls to action were…

Connecting with Partners

Health Alliance Pro

Health Alliance used to send partner communications (to providers, brokers, and employer groups who have our insurance) in many different ways. For example, providers had resource pages on our main website, Medicare website, Medicaid website, and they can create accounts on our login site, YourHealthAlliance.org, as a provider or office manager.…

Connecting with Members

Health Alliance Emails

Health Alliance started using Exact Target and then MailChimp to bring emails up to speed over my time there. I designed our emails’ initial aesthetic style and helped establish our responsive code base, and then I went on to customize the design and the code, as well as writing the…

November 7, 2011 SI Cover

Sports Illustrated Dan Patrick – November 7, 2011 Issue

I worked as a design intern at Sports Illustrated from the end of September through mid-December of 2011. After my first week at SI, I was given one page in particular that was mine to work on from start to finish in each week’s issue, Dan Patrick’s interview page. I…

October 9, 2011 SI Cover

Sports Illustrated Leading Off – October 10, 2011 Issue

This is October 10, 2011’s Leading Off, Sports Illustrated’s photo essay portion of the magazine, which I transferred to the iPad and Galaxy layouts. Normally, this would be a simple task, even though we always put more photos in the digital version than the print version. This week, however, was particularly challenging…

October 17, 2011 SI Cover

Sports Illustrated Faces in the Crowd – October 3 and October 17, 2011 Issues

Faces in the Crowd is a page that I helped out on pretty frequently as an intern at Sports Illustrated. For the October 3, 2011 issue, I designed this small graphic that was featured on the top of the page. For the October 17 issue, I designed the whole page across…

December 5, 2011 SI Cover

Sports Illustrated College Football Column – December 5, 2011 Issue

This story was laid out in print by another designer, and I reduced and laid it out across iPad and Galaxy for the December 5, 2011 issue of Sports Illustrated. This gives you an idea of how more difficult SI pages like columns and features get arranged differently across the…

November 28, 2011 SI Cover

Sports Illustrated College Basketball Column – November 28, 2011 Issue

I helped with the print design of this college basketball column from the November 28, 2011 issue of Sports Illustrated, and then I carried it across the iPad and Galaxy platforms. I also created the small clipart illustrations for camping, fine dining, boxing, and rowing in Adobe Illustrator.…

Edgewater Feature

The Edgewater Medical Center: From Glory to Decay

This is a story I wrote for a journalism class in the Edgewater community of Chicago in 2010. The project profiles their now vacant medical center from its glory days to scandal, fraud, abandonment, and the movement to fix its current hazardous state. The Edgewater Medical Center: From Glory to…

Arcade Fire

Pulse Magazine and iPad App

Pulse Magazine This magazine cover and spread were a part of a class project to design our own magazine concept. I love music and music magazines, and used the opportunity to envision a magazine that used the tone of Rolling Stone’s articles containing music, entertainment, and news stories, with a less…

Voyage to Barcelona

Voyager Magazine

This was a similar project done around the same time as Pulse for a different class. In groups, we created a magazine concept, gathered stories, and then wrote some original content for our publication. We decided to create a travel magazine where each issue was dedicated to a different city, site, or major…

Young Blood Label

A friend of mine makes his own alcohol called Young Blood. Hoping to expand, he asked me to design him a label. This slideshow outlines the options I gave him to choose from and the final design.…

At the Drive-In

Drive-In Theater Ad

A close friend had to create a business proposal for her class, and she chose this drive-in and 4D theater concept. I created this simple, color newspaper ad for her to include as a part of her advertising plan.…

Salvia's Dangers

PSA Poster

This was a design assignment to create a Salvia awareness poster using only text and black and white. I chose to create a smoke effect with my text on the dangers of salvia.…

Making Time for Fun

Alternative Newspaper Story

This was a design assignment to recreate a newspaper story about autism as a large, alternative story piece. I chose to create a list by breaking down a story about making fun a priority in families with autistic children.…

About

Headshot

I’m a program manager, content strategist, and creator of all things digital content, specializing in customer feedback and experiences, marketing, and project management.…

 

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