Health Alliance started using Exact Target and then MailChimp to bring emails up to speed over my time there.
I designed our emails’ initial aesthetic style and helped establish our responsive code base, and then I went on to customize the design and the code, as well as writing the content, for all the emails we sent out of both tools. I tried to focus our emails on speed and creating a consistent product that looked good across email clients, and when I got the chance, I tried to make something beautiful, eye-catching, and interesting.
Our emails’ open rates under me averaged above 25%, well above industry standards for insurance companies.
