OEP Post Example

OEP Post Example

For the individual half of this campaign, I’m using different hashtags, for OEP and for our individual insurance slogan instead of our Medicare slogan, but the same sentence and concept. Because our individual target audience is young invincibles, or people in their 20s who are young, healthy, and buying insurance themselves for the first time, these are focused on 20-year-olds who are still embracing their inner-child. This series pushes to our Individual Plans page.…